When it comes to streetwear, not all clothing is created equal. You can have the best design in the world, but if the fabric feels cheap, the whole look falls apart. That's why the conversation about quality often comes down to one crucial acronym: GSM.
At BeWilder, we build our collections on a foundation of quality, which is why all our t-shirts are crafted from 240 GSM terry cotton. But what does that actually mean? Let's break it down.
What is GSM?
GSM stands for Grams per Square Meter. It's a standard measurement of a fabric's weight and density. The higher the GSM number, the thicker and heavier the fabric is.
- Lightweight (Below 180 GSM): This is what most standard, fast-fashion t-shirts are made from. They can be soft but often lack structure and durability.
- Mid-weight (180-220 GSM): A good middle ground, but it still doesn't have the premium feel of true heavyweight cotton.
- Heavyweight (220+ GSM): This is the sweet spot for premium streetwear. Fabrics in this range, like our 240 GSM cotton, are thick, durable, and have a luxurious feel.
Why 240 GSM is the Gold Standard for Streetwear
Choosing 240 GSM fabric isn't just a technical detail—it's a commitment to quality that you can see and feel.
1. It Has the Perfect Structured Drape
Thin, low-GSM t-shirts tend to cling or fly away, looking sloppy and unintentional. A 240 GSM t-shirt, however, drapes. It hangs perfectly off the shoulders and body, creating a clean, structured silhouette that is essential for an oversized fit. It looks intentional, not accidental.
2. Superior Durability and Longevity
Heavier fabric is simply stronger. A 240 GSM t-shirt is built to last. It can withstand regular washing and wearing without losing its shape, stretching out, or developing that dreaded flimsy feel. The collar stays crisp, the seams stay straight, and the quality endures.
3. The Premium Feel
The moment you touch a 240 GSM t-shirt, you feel the difference. There's a satisfying weight and substance to it that cheap t-shirts just can't replicate. It’s a tangible marker of quality that tells you this isn't a disposable piece of clothing—it's a staple designed to be a favorite in your wardrobe for years to come.
Why Don't All Brands Use 240 GSM?
The simple answer is cost. Heavier, higher-quality fabric is more expensive to produce, and it requires better technology to print on. Many brands choose to cut corners with lighter materials to save money.
At BeWilder, we believe that true style is built on quality. We're not here for shortcuts. We chose 240 GSM cotton because we want to create clothing that not only looks great but feels incredible and lasts.
Feel the difference for yourself. Explore our collection and experience what premium, heavyweight streetwear is all about.